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Bo Knows
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.
Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was the perfect spokesman for a shoe geared toward an athlete actively engaged in more than one sport at a time or with little time between activities to switch to sport-specific footwear.
==Original ad==
The original "Bo Knows" ad was a television commercial by firm Wieden & Kennedy. The spot opens with a shot of Jackson playing baseball and fellow ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the gridiron, with quarterback Jim Everett explaining, "Bo knows football." Jackson then plays basketball, tennis, ice hockey, professional wrestling, and goes running, with Michael Jordan, John McEnroe, Hulk Hogan, and Joan Benoit vouching for Jackson's knowledge of their sports (Wayne Gretzky, when confronted with Jackson laying a body check, simply says "No.") The ad concludes with Jackson trying to play the guitar—and failing badly—whereupon blues legend Bo Diddley exclaims, "Bo, you don't know diddley!" Coincidentally, the spot first aired during the commercial break immediately following Jackson's lead-off home run in the 1989 Major League Baseball All-Star Game. The music for the "Cross Training" ads was written and performed by Diddley.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Bo Knows」の詳細全文を読む
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